We all know that the right paint color can really set the tone of a room, but did you know that it could potentially influence sales in commercial settings? Across the globe, businesses are beginning to recognize and tap into how their environment can directly affect their success. Color psychology is one such way companies can dramatically boost sales by strategically selecting interior commercial painting colors for their establishments. But how exactly does this work?

Let’s explore the power of painting for businesses and discuss how you, as a commercial space owner or manager, can choose interior painting colors to reinforce your brand identity while inspiring action from potential customers.

What Is Color Psychology?

Color psychology is the study of how certain colors can evoke a specific emotion or feeling in people. Although interior design trends and popular color schemes come and go, research has proven that individuals associate particular hues with certain behaviors. Depending on their personal preferences, interior paint colors have the potential to influence the way your customers perceive and interact with your business.

Choosing the right interior commercial painting colors involves asking yourself the following questions:

  • What emotions do I want people to feel when they enter my commercial space?
  • What colors will convey the message and values of my company or brand?
  • How can interior painting colors help project the desired atmosphere, such as happiness or sophistication?
  • What interior paint color will make customers feel comfortable and engaged while in my business?

Applying interior commercial painting correctly can result in numerous benefits. Studies show that interior paint colors have a direct impact on how people perceive and interact with businesses. By strategically selecting hues to decorate your walls, you can create an atmosphere that encourages sales growth, increases productivity, and motivates employees.

Interior Commercial Painting Colors That Boost Sales

When it comes to interior commercial painting, there are specific colors that have been proven to be more effective in boosting sales. Explore what these are below.


Red interior paint is often associated with passion, energy, and excitement. It’s great for attracting attention, so if you want to draw people in, this could be an ideal choice for a high-traffic area such as the entrance of your store or restaurant.


Blue interior paint can evoke feelings of trust, loyalty, and serenity. This hue is perfect for creating an inviting atmosphere that makes customers feel comfortable while shopping or dining.


Green interior painting can be used to signify growth and renewal, making it a popular choice among retail establishments looking to bring in more business. Plus, green tones are easy on the eyes and help create a calming environment.


When applied correctly, interior commercial painting with yellow hues can help create a sense of optimism and happiness. This interior paint color is ideal for businesses looking to establish an uplifting atmosphere, such as toy stores or daycare centers.


Orange interior paint is known for its energizing and cheerful qualities. This can be an excellent choice for businesses that want to attract customers with an exciting atmosphere, such as game rooms or entertainment venues.


Purple interior painting is associated with creativity and luxury. This hue helps establish a sophisticated atmosphere that is ideal for upscale restaurants, spas, and hotels.


Pink interior paint is considered a calming color that can create a nurturing environment. This is perfect for businesses looking to make customers feel relaxed, such as childcare centers or medical offices.


White interior paint is often used to signify cleanliness and purity. This color can be an excellent choice for businesses that want to create an airy, spacious atmosphere, such as retail stores or beauty salons.


Interior commercial painting with black hues conveys sophistication, strength, and power. This interior paint color can be great for businesses looking to project an air of authority or respect, such as law firms or financial institutions.


Brown interior paint gives off an organic, comforting vibe. This color can be ideal for businesses that want to create an atmosphere of warmth and comfort, such as cafes or bookstores.

How to Choose the Best Interior Commercial Paint Color

By taking the time to understand how interior commercial painting colors can influence customer behavior, you’ll be able to create an environment that helps draw people in while boosting sales. Make sure you take various cultural considerations into account when selecting interior painting colors so that your interior design doesn’t appear insensitive or inappropriate. With the right interior paint choice, you can effectively reinforce your brand identity and enhance the overall customer experience at your business.

Additionally, it’s important to take into account the type of interior space you are working with. Different interior commercial painting colors can be used for different areas. For example, brighter colors work well in smaller spaces as they help make them appear larger. Warmer tones may be preferable for more relaxing areas where customers will be spending a lot of time, such as lounges or waiting rooms. Finally, cooler shades can be used to open up larger interior spaces and make them more inviting.

With careful consideration of your interior space and knowing what interior commercial painting hues evoke certain emotions and behaviors, you can create an atmosphere that encourages buying and positivity, increases employee morale, and helps customers feel more comfortable.

Top Rated Interior Commercial Painting in Worcester, MA

By working with a professional interior commercial painter, you can rest assured that your interior paint job will be done correctly and to the highest standards. Experienced interior commercial painters understand the importance of choosing the correct interior paint colors for different businesses and can provide valuable insight into what makes each color unique.

At Associated Painting, we have access to premium quality commercial interior paints and are skilled in applying them evenly and efficiently so that you get the best possible results. With our interior commercial painting services in Worcester, MA, you can create an interior atmosphere that sets your business apart from others in your industry.

For premium interior commercial painting in your area, contact us today. We provide interior painting services for a wide range of businesses, including restaurants, retail stores, offices, healthcare facilities, and more. Our experienced interior painters understand how different interior hues can affect people’s emotions and behaviors and will recommend the perfect interior paint color to help reinforce your brand identity and enhance the overall customer experience at your business. Get in touch now to learn more about our interior commercial painting services.